Philosophy

One standard, for creditors and debtors alike.

In an insolvency procedure, the positions appear irreconcilable: the creditor wants to recover as much as possible, as quickly as possible; the debtor wants to save the business while ceding no more than is strictly necessary. In reality, both sides need the same thing — a professional who understands the legal framework in depth, who diagnoses the situation correctly, who does not let matters drift, and who builds solutions capable of withstanding scrutiny in court.

We act with the same exactness for institutional creditors — banks, investment funds, the Romanian tax authority, public institutions — as for debtors in difficulty. The standards by which we operate do not change according to who retains us: integrity of data, legal rigour, observance of deadlines, honest communication. A practitioner who adjusts his standard to suit the client's position is not a professional — he is a hand for hire.

The Tudor Advisory philosophy is not a set of decorative values. It is five operating principles applied in every file — and against which our results may, in the end, be assessed.

"Every problem has a solution if you bring the right people to the table
— and refuse the compromise of appearance."

The five principles

What it means,
in practice, to work with us.

01
Foundation

Rigour & Integrity

Rigour and integrity are not values declared on paper — they are the conditions we impose on ourselves before taking on any file. Every conclusion in our reports, every recommendation made to creditors or to the debtor, every act filed with the court rests on independent verification of the data, sound legal reasoning and a professional conscience that is not for negotiation.

In insolvency practice, the temptation of intellectual comfort is constant: a conclusion that satisfies the senior creditor, an approach that avoids conflict with the debtor, an interpretation that simplifies the procedure. We refuse such shortcuts because we know what they cost — delays, challenges, procedural liability and loss of value for the creditor body.

For us, integrity means delivering the same conclusions regardless of who reads the report. We do not build narratives tailored to the audience.

02
Track record

Proven Experience

Over a decade of procedures carried through to completion — confirmed judicial reorganisations, ratified preventive compositions, restructuring agreements ratified by the syndic judge, rescheduling negotiations with the Romanian tax authority, judicial administration of complex files involving dozens of creditors and fragmented estates.

This experience is not measured solely by the number of files but by their diversity: industry, retail, construction, agriculture, services, intra-group holdings, debtors with significant tax liabilities, secured bank creditors, and investment funds with NPL portfolios.

Every recommendation we make today rests on real cases with verifiable outcomes. We do not learn at the client's expense — we bring a practice already matured, calibrated against the reality of Romania's commercial courts.

03
Method

Innovation Without Compromise

Law 85/2014 and the pre-insolvency framework offer a broad spectrum of instruments: debt haircuts, debt-to-equity swaps, divestments to ring-fence viable units, business transfers to a strategic investor, ratified restructuring agreements, preventive compositions. There is no standardised solution — only combinations calibrated for each case.

Genuine creativity in insolvency means identifying the right mechanism for the specific structure of the debt, the position of senior creditors, the nature of the assets and the viability of the business model. It is the work of an architect, not a technician.

But innovation never means stepping outside the bounds of the law or professional ethics. Creative solutions that do not survive ratification or that expose the practitioner to liability are not solutions — they are future problems. Innovation is a means to a sound result, not an end in itself.

04
Speed

Promptness

In insolvency, time is an asset — and one of the few that cannot be recovered. Every week lost between the moment difficulty becomes visible and the moment a formal procedure is opened narrows the range of solutions available.

Delay turns an elegant restructuring into a procedure imposed under creditor pressure. It erodes remaining liquidity, interrupts supplier deliveries, drives key personnel to leave and reduces the credit body available for recovery. A file taken on in time always has more exits than one allowed to drift.

That is why we respond quickly, diagnose quickly and act quickly. Within the first 72 hours of initial contact we can deliver a clear preliminary assessment — whether the situation is salvageable, which procedure is appropriate, what the immediate risks are and what protective measures can be taken from tomorrow.

05
Relationship

Partnership & Honesty

We do not deliver conclusions wrapped in jargon. A specialist report that the company's director or the bank officer responsible for the file cannot understand is a failed report — however technically correct it may be. We communicate in clear, direct terms, without unnecessary ornament.

We set out the risks before the opportunities. Every recommendation we issue is accompanied by the downside scenario: what happens if the plan is not accepted, what happens if creditors refuse the rescheduling, what happens if the market turns. This honesty costs more in the short term — it brings difficult conversations and hard clarifications. In the long term, however, it is the only basis on which durable professional relationships are built.

We thus build relationships that last beyond a single file. Institutional creditors — banks, investment funds, the tax authority, public bodies — return to us because they know exactly what they receive. Debtors who have gone through a procedure with us refer us on, even years after the file is closed. That is the honest measure of a practice firm's performance.

Our method

We mediate the tension,
we build balance.

Restructuring procedures are, by their nature, fraught. Interests diverge: creditors want maximum recovery; the debtor wants survival. The financial stakes are high. The commercial history is often complicated — accumulated mistrust, unpaid invoices, broken promises, default notices. Conducted poorly, a procedure in such a setting only escalates the conflict and destroys value for everyone.

In the great majority of files our role is that of mediator between positions. We are not counsel for one side — we are the professional who opens the channel of communication, translates the real interests beneath the surface tension and steers the discussion to a point of equilibrium. A viable restructuring plan is, always, the product of a negotiation conducted with patience and with respect for every position involved.

Our approach is deliberately win-win: we do not build solutions in which someone leaves humiliated. An apparent victory obtained by imposing one party on another is, more often than not, a defeat in disguise — such plans do not survive execution; they are withdrawn, renegotiated or collapse into bankruptcy. A fairly negotiated plan — in which creditors recover the maximum possible and the debtor remains viable in the long term — is the only plan that endures and that justifies the effort of the entire procedure.

Whom we serve

Two positions,
one standard.

— For creditors

Institutional creditors

Banks, investment and NPL funds, the Romanian tax authority, public institutions, private equity funds, non-bank financial institutions, strategic commercial creditors.

  • Filing and verification of claims
  • Representation in creditors' meetings and on the committee
  • Review of the reorganisation plan from a recovery perspective
  • Challenge of prejudicial acts and suspect transactions
  • Maximisation of the recovery rate in liquidation
— For debtors

Companies in difficulty

SMEs and mid-sized companies, intra-group structures, family businesses, companies with tax exposure, undertakings facing liquidity strain or operating losses.

  • Diagnosis of the state of difficulty and viability assessment
  • Preventive composition and ratified restructuring agreement
  • Judicial reorganisation plan under Law 85/2014
  • Negotiation with the tax authority on rescheduling and tax restructuring
  • Pre-insolvency counsel and turnaround strategy

A direct conversation,
with no commitment.

Whether you act for an institutional creditor reviewing a file, or you manage a company in difficulty and wish to understand your options — the first meeting is an honest conversation. We tell you what we can do, what we cannot, and on what terms.

Schedule a meeting